Room 101 Cigars — The Full Buying Guide
Posted on July 22 2026
Room 101 Cigars — The Full Buying Guide
Quick answer
Room 101 is Matt Booth’s boutique brand — unconventional blends, bold character, and a devoted following. The best entry point is the Farce Maduro Petit Corona at $8.67 per stick. The Daikoku LCC Exclusive at $12.00 per stick is the most sought-after release in the range. This guide covers every line with verified pricing.
Matt Booth founded Room 101 after a career designing accessories for names including Ludacris and Justin Timberlake. The brand takes its name from George Orwell’s 1984 — the room that contains your worst fear — and the philosophy carries through into every blend: challenging, unexpected, and impossible to ignore.
Room 101 is one of Luxury Cigar Club’s best-selling brands. The Room 101 Cigars Guide covers the brand’s full history. This post focuses on what to buy and why, with prices pulled directly from our live inventory.
The Room 101 lineup at a glance
| Line | Wrapper | Strength | From (per stick) | Best for |
|---|---|---|---|---|
| Farce Maduro | Mexican San Andres Maduro | Medium | $8.67 | Best entry point to the brand |
| Farce | Ecuadorian Habano | Medium | $11.41 | Spicier, more assertive |
| Farce Connecticut | Ecuadorian Connecticut | Medium | $11.92 | Lighter, more refined |
| The Big Payback Maduro | Connecticut Broadleaf | Full | $7.26 | Best value, full body |
| Daikoku LCC Exclusive | Ecuadorian Habano | Medium | $12.00 | LCC exclusive — best in the range |
Room 101 Farce Maduro — the best entry point
The Farce Maduro is the best starting point for anyone new to Room 101. The Mexican San Andres Maduro wrapper delivers dark chocolate, espresso, and a natural sweetness from the fermentation process — softer and more accessible than the Ecuadorian Habano Farce, but still distinctly Room 101 in character. The Ecuadorian Sumatran binder and Nicaraguan fillers add earth and spice that builds through the smoke.
The Petit Corona (4x42) at $8.67 per stick is the best way to try it for the first time. The Gordo (6x60) at $16.44 is for when you’ve decided it’s in regular rotation. See our head-to-head in the Farce Maduro vs Daikoku comparison.
Petit Corona (4x42) — 5-pack $43.33 • $8.67 per stick
Gordo (6x60) — 5-pack $82.22 • $16.44 per stick
Shop Farce Maduro →
Room 101 Farce — the original Habano blend
The original Farce uses an Ecuadorian Habano wrapper over an Indonesian binder and Dominican, Nicaraguan, and USA filler. It’s spicier and more assertive than the Maduro — white pepper on the retrohale, dark fruit, leather, and a bold earthy finish. Medium in body but with presence. The Robusto (5x52) is the most popular vitola.
Robusto (5x52) — 5-pack $65.30 • $13.06 per stick
Gordo (6.5x60) — 5-pack $70.20 • $14.04 per stick
Shop Room 101 Farce →
Room 101 The Big Payback Maduro — best value in the range
The Big Payback Maduro is the best value cigar in the Room 101 catalogue — a Connecticut Broadleaf wrapper (same family as the Liga Privada No.9) over a Connecticut Broadleaf binder and Dominican, Nicaraguan, and Honduran filler. Full in body, rich in dark chocolate and espresso character, and at $7.26 per stick for the Papi Chulo format, genuinely outstanding value. The Tobacconaut Maduro — the standout product page on the LCC site — is a variant of this line.
Papi Chulo (4.5x50) — 5-pack $36.30 • $7.26 per stick
Robusto (5x50) — 5-pack $41.82 • $8.36 per stick
Shop Big Payback Maduro →
Room 101 Daikoku — LCC Exclusive
The Daikoku was created exclusively for Luxury Cigar Club by Matt Booth — it is not available through any other retailer. Named after the Japanese god of wealth and fortune, the Daikoku uses an Ecuadorian Habano wrapper over a Nicaraguan Corojo 99 binder and Nicaraguan Viso Esteli and Jalapa fillers. The result is a medium-bodied cigar with cedar, toasted almond, white pepper, and a smooth, lingering finish that represents some of Matt Booth’s finest work.
With 179 units in stock it’s currently available — but LCC exclusives move quickly. Read the full story in our Daikoku exclusive post and see how it compares to the Farce Maduro in our head-to-head comparison.
Toro (6x50) — 5-pack $60.00 • $12.00 per stick
Shop Daikoku LCC Exclusive →
Which Room 101 should you start with?
- New to Room 101: Farce Maduro Petit Corona at $8.67 — accessible entry, genuine Room 101 character.
- Want the best of the range: Daikoku at $12.00 — LCC exclusive, limited stock, Matt Booth’s finest work.
- Best value: Big Payback Papi Chulo at $7.26 — full-body Connecticut Broadleaf at an honest price.
Frequently asked questions
Who is Matt Booth?
Matt Booth is the founder of Room 101 Cigars. Before cigars, he built a career designing luxury accessories for celebrities. He named the brand after the room in George Orwell’s 1984 and has maintained an unconventional, collector-focused brand philosophy throughout its history.
What strength are Room 101 cigars?
Most Room 101 lines are medium in body — the Farce, Farce Connecticut, and Daikoku all sit in the medium range. The Big Payback Maduro is the exception at full body. None of the standard lines are extremely heavy.
Where can I buy Room 101 cigars in the UK?
Luxury Cigar Club stocks the full Room 101 range including the Daikoku LCC Exclusive which is not available anywhere else. Browse the full range at luxurycigarclub.com.
The verdict
Room 101 is one of the most interesting boutique brands in the LCC catalogue. Start with the Farce Maduro Petit Corona at $8.67 to understand what Matt Booth does with a San Andres wrapper, then move to the Daikoku at $12.00 when you’re ready for the best the brand has to offer. The Big Payback Maduro at $7.26 is the best value in the range and worth keeping in rotation permanently.
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