Are you a Unicorn Hunter?

Posted on April 25 2022

Luxury Cigar Club Unicorn Hunter

Are you a Unicorn Hunter?

Luxury Cigar Club has always been about passion for artistry, passion for innovation, and finally a passion for performance. Those of you out there that are cigar nerds like us know that every now and then a very special cigar comes along. All of the stars align, the gods and goddesses of cigars sing, and a Unicorn is born. While this is a rare occurrence which is often imitated and rarely accomplished.

One of our favorite things to do here at Luxury Cigar Club is to hunt Unicorns! You can see some of the hunts on our YouTube Channel by watching our series Unicorn Hunter. For some of us here at Luxury Cigar Club the actual hunt for the Unicorn is half the fun!

 Those of you that have been with us for a while have seen that from time to time, we capture, and then release small batches of Unicorns! Some amazing brands that have been included in these releases are Arturo Fuente, Davidoff, and La Flor Dominicana. We are so big on hunting Unicorns that we released our Unicorn Hunter shirt!

So we thought we would dive into the whole idea of a unicorn here in this blog.

What is a Unicorn?

I think many different people would answer this in many different ways, but for us we have a few specifics.

First, Unicorns are wild animals, they are not born and bred! What does this mean? You cannot grow a unicorn in a test tube and call it so. A good example is diamonds! Natural diamonds are rare, beautiful, and expensive. You can have diamonds grown in a lab, but there is nothing special about them. There was no creation, no art, just pressure. In the same way, almost any person with a few bucks can go to a cigar factory and have 100 cigars created. Just because only 100 of a cigar exists, does not make it a Unicorn. This cigar was created, not captured.

Second, Unicorns were never created to be known as unicorns. Unless we are talking about Steve Sakas Unicorn. What does this mean? If we look at some well-known unicorns like the Fuente Fuente Opus X. This cigar was created by Arturo Fuente in order to provide its customers a well aged, and limited edition product. It has two purposes. The first is to help them sell Aturo Fuente core line cigars like Don Carlos. The Second purpose is to help the brand stay exciting. At the creation of this line, Fuente never intended these cigars to be so highly coveted that they currently trade for almost double the retail price on the secondary market.

What a Unicorn is not.

Limited Edition Cigars are not automatically Unicorns. Several brands which will not be named here release extremely small batch production cigars on a weekly or monthly basis, and none of these could be said to be unicorns.

Unicorns are also not unicorns just because they are expensive. While some Unicorns do end up being expensive, this is not a defining factor.

An important fact to mention are cigars with cult following, which are not automatically unicorns, but as we have defined here any cigar could at some point qualify as a unicorn by our standards. Cigars with cult followings are exciting, unique, interesting, and generally well built, and good, however this is not always the case. A great example of a fantastic cigar that also has a cult following is the Room 101 Johnny Tobacconaut.

The Magic of Unicorns.

Finally, Unicorns must inspire some deep emotional magic. They must move you, and this is the X factor of unicorns. If the cigar does not move you, it is not a unicorn, so each person will see unicorns in different cigars, and at times when others may not. 

We have compiled a small list of some of the most widely accepted unicorns below!


Thanks for reading, and please comment below! Let us know if we missed something! What is your holy grail of unicorn cigars?



1 comment

  • Ari: April 29, 2022

    LCC is the go-to for unicorn hunting.
    I wouldnt call myself a successful unicorn hunter if not for you guys!! keep bringing the heat.

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